So I’m a big Gary Vee fan and I get a lot of inspiration out of his videos and posts. He’s no-nonsense in his presentations, drops the F-bomb frequently, and doesn’t care whether you like him or not.

The guy knows what he’s talking about and has the runs on the board.

You may not agree with everything he says, but you’re sure to get some nuggets from his content that you can use and apply to your life.

This video is from his presentation at a conference in Copenhagen where he talks about how we’re all trading attention. He says “If you are a trampoline business, you are not competing only with other trampoline businesses… You are competing with any other business that is going to take the attention of your target audience when they have 4 hours of free time and would otherwise be at your trampoline business. Attention is the currency of business, it always comes first.”

Think of this when it comes to your own blog or business – we’re all trading attention.