A few months ago I decided to downgrade our Adobe Creative Cloud plan. It started off years ago around $18 pm but it had increased over time to the point where we were paying $43.99 for it. We really only needed it for Photoshop and Lightroom so I jumped online to downgrade my account. And that’s when I received a lesson in marketing from Adobe.

It’s always worthwhile having a thorough look over your options when your upgrading or downgrading a subscription. In the case, Adobe was happy to give me some options, but the ones they displayed first were still too expensive and not what I was after. I had to scroll to the last page before I found the cheapest option.

Watch the video to see what happened.